Privacy Policy

1. Scope of This Privacy Policy

1.1. Scope of Application

This Privacy Policy describes our commitment to the protection of data privacy and how we treat the Personal Information that we receive from visitors of this website ("Website(s)") and users of software applications ("App(s)") that (i) are managed and operated by FUJIFILM Europe or one of its affiliates as indicated under the Section "Data Controller" ("FUJIFILM" or "we") and (ii) have a link to this Privacy Policy.

This Privacy Policy may also apply when referred to in an offline context, e.g. for workshops and other events and marketing activities.

In case stipulations that differ from this Privacy Policy are clearly indicated, the relevant differing stipulations shall prevail.

1.2. Data Controller and Data Protection Officer

The Data Controller in relation to any personal data that is collected within the scope of this Privacy Policy is FUJIFILM UK Limited, Fujifilm House, Whitbread Way, Bedford, MK42 0ZE. For further information please see the Website imprint.

Our Data Protection Officer / Data Protection Team can be contacted by post or via email at [email protected].

1.3. External links

This Privacy Policy does not apply to those websites that have published their own privacy statement and to third party sites, even if links to their websites are on our Website(s) and App(s). Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave one of our Websites and to read the privacy statements of each and every website that collects personal information.

2. Management of Personal Information

2.1. Collection of Personal Information

In principle, you may view the Website(s) without disclosing Personal Information. The Website(s) and App(s) may collect certain technical information, e.g. which content you have viewed within the Website(s), or which website you have referred to access the Website(s). In the process of collecting such information, which purpose is to improve the usability of the Website(s) or App(s), information shall not be collected in a manner in which you may be identified, nor shall you be identified during the process of information analysis.

You may be requested or required to provide personally identifiable information ("Personal Information") to access certain areas of the Website. Also, we may ask for certain Personal Information when you order a product, request services, participate in promotional activities or research studies or correspond with us. Personal Information we collect may include name, mailing address, phone number, email address, payment details and other details you provide to us for example in a contact form, registration for an account or subscription to an email newsletter or other marketing communication.

We process your Personal Information based on your consent, for the performance of a contract or as necessary for the purposes of our legitimate interests, including for responding to your enquiries and to customize and improve our web offerings, products and services in accordance with your preferences (Art. 6 (1) (a), (b) and (f) UK GDPR).

2.2. Purpose of Use of Personal Information

The purpose of use of your Personal Information shall be clearly indicated in this Privacy Policy or otherwise when collecting the information, except in cases where the purpose of use is self-evident to you. The use of Personal Information provided by you shall be limited to the purpose of use indicated to you in advance. However, we reserve the right to conduct additional processing to the extent permitted or required by relevant laws and regulations.

Furthermore, we may be required to use and retain personal data for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or to combat fraud. We may also use personal data to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.

The following examples illustrate possible scenarios in which we collect and use your Personal Information:

2.2.1. User Accounts

When you register for a customer account we usually collect name, e-mail address and password. In addition, you can provide your address, including billing and delivery address in your customer account. When placing an order, we collect data on the goods you have selected, corresponding pricing information, any vouchers you might use, your billing and delivery address, and the selected method of payment and shipping. In connection with the fulfilment of orders we collect in particular information regarding payment, delivery and returns.

We may use your Personal Information to maintain your user account, to verify that you are a legitimate user, to provide you with the requested information on FUJIFILM products and services, including any newsletters you may subscribe to and to respond to support and other enquiries you might have. In connection with your user account, we may analyze your use of our website and our newsletter to better understand your preferences and to improve our web services. We store such information in connection with your user account. If you have given your marketing consent, we might also contact you under your business contact details for marketing purposes in relation to our products and services that may be of interest for you.

If you have created a user account, we store your data for as long as you maintain your user account. In the event of deletion of your user account, we store the relevant data only to the extent permitted or required by law.

Through your user account, you can administer and update your contact data and your preferences. Please treat your access data as confidential and do not share your password with any third parties. If you become aware of, or if you suspect that a third party has obtained unauthorized access to your access data or uses your account, please change your password without undue delay.

2.2.2. Personalized Services

In connection with the personalized services, we may process and use your information for advertising and market research purposes or for personalized provision of services if you have given your consent. If you give your consent the information accessed by you whilst visiting the Website(s) and Apps(s) may be stored in a user profile in order to be able to offer you information specifically personalized for you (e.g. in the form of a newsletter). You may withdraw your consent at any time with effect for the future.

If you use personalized services we will use your Personal Information required for the provision of the services for the duration of your registration and thereafter for as long as required or permitted under applicable laws. We may share your information with affiliated FUJIFILM companies if this is necessary to respond to your inquiries or if necessary for the provision of the services. We may forward inquiries regarding our products and services also to a distributor that is responsible for the relevant product or service category and region.

2.2.3. Blog / Forums

Some of our Websites offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Information from our blog or community forum, contact us with the contact details provided in the section "Contact Us". In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

2.2.4. Email newsletters

If you subscribe to our newsletter(s), we will use the Personal Information necessary or separately provided by you to send you our email newsletter(s) as agreed. Newsletter emails may contain web beacons, tracking pixels or links that allow us to analyze your use of the newsletter, including information on whether you received and opened our newsletter. You may withdraw your consent and unsubscribe from the newsletter at any time either by sending a message to us or via a dedicated unsubscribe link in the newsletter.

2.2.5. Email advertising without subscription

If we receive your email address in connection with the sale of goods or services and you have not objected to this, we are entitled to regularly offer you similar goods and services, such as the one you purchased by using your email. You may withdraw your consent to such use of your email address at any time in the future by sending a message to us or via the unsubscribe link provided in our emails.

2.2.6. Postal advertising

We may be entitled by applicable laws to store your first and last name, postal address and, if applicable, your title and academic degree and use it for our own advertising purposes, in particular for sending offers and information about our goods and services by postal services. You can object to this use of your information at any time for the future by sending a message to us.

2.3. Data Sharing and Disclosure

We will not disclose or supply, share or otherwise distribute your Personal Information to third parties except as described in this Privacy Policy. We share Personal Information when:

(a) your consent is given in advance;

(b) it is necessary to provide you with our services, including in particular, sending of marketing communications, providing customer service, supporting our marketing and product distribution, or operating our systems or applications. These companies are authorized to use your Personal Information only as necessary to provide these services.

(c) Personal Information may be shared with the FUJIFILM group if needed to provide services or fulfill product orders, for account administration, to facilitate sales and marketing, for customer and technical support, and to promote business and product development. Please click here https://www.fujifilm.com/about/office/ to see a list of FUJIFILM Group locations we may share Personal Information with. We may also forward inquiries regarding our products and services to a third party distributor that is responsible for the relevant product or service category and region;

(d) you order products or use other services which require a fee, your name, address, credit card number, and other information is disclosed to financial institutions or other parties for payment settlement;

(e) our business is assigned or transferred either by operation in law or otherwise including mergers, consolidations and dissolution or transfer of operations;

(f) your Personal Information disclosure is required by applicable laws and regulations or such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceeding conducted by relevant authorities; or

(g) there is an immediate need for disclosure to protect human life or human rights.

2.4. International Data Transfers

We may transfer the Personal Information we collect to and store such information in other countries which may have different privacy or data protection laws than the country in which the information was provided.

This means that your Personal Information also may be transferred to and/or processed by FUJIFILM entities or (on their behalf) by third party service providers outside the United Kingdom (UK). The data protection regulation in the relevant countries where your Personal Information is collected or processed might deviate from the level of protection granted by legislation in the UK. However, FUJIFILM will ensure the adequate protection of your Personal Information in accordance with the applicable laws and the principles set out herein. By using our Website(s) and App(s), you agree with the collection and transfer of your Personal Information outside the UK as described herein.

2.5. Data Security

FUJIFILM takes adequate technical and organizational security measures in order to protect your Personal Information from being misused and to prevent the loss of your information. Your Personal Information is saved in a secure operating environment that is not accessible to the public. All Personal Information provided by you in the course of registration or use of personalized services will be transferred in encrypted form in order to prevent misuse of the information by any third party.

3. Use of Cookies, Tracking Technology and Social Media Plug-ins

3.1.  Use of Cookies and Tracking Technology

Our Website(s) and App(s) may use "Cookies" or similar technologies (analysis programs and social media services). Cookies are text files that are sent by a Website(s) to the user's browser in order to store information on the user's devices. Whenever the Website(s) is accessed, the information contained in the Cookie is read by the Website(s).

We may use an alternative to tracking cookies - Google Customer Match. When you purchase an item from the website, Fujifilm may share your personal data in hashed form with Google or other such third-party tracking technology provider. Google Customer Match matches such data to a Google account, which was signed into when you engaged with our website or advertisement. See this link for more information.

3.1.1. Your consent to the use of cookies

We distinguish between strictly necessary cookies, which are required for the proper functioning of our Website(s), and other cookies. Strictly necessary cookies do not require your consent. For other cookies we request your consent before placing them on your device. You can use our website only after confirming your cookie settings.

When you first visit our Website(s) a pop-up window is shown with our Cookie Consent Manager. If you click on the button "Cookie Settings" you will be directed to the Privacy Preference Center. The Privacy Preference Center also displays a cookie list where you can find details about the cookies and the purposes they are used for. In the Privacy Preference Center you can enable or disable the use of cookies with the toggle switch. Please note that if you do not accept cookies, you may not be able to use certain features of our website as intended.

3.1.2. Changing your cookie preferences / withdrawing your consent

You may change your cookie preferences anytime in the Cookie Settings.

You can also deactivate the use of / delete cookies via your browser settings at any time. Please note that in this case you may not be able to make full use of the complete range of functions offered by the Website(s).

3.2. Social Network Plug-ins

Our Website(s) and App(s) may offer plug-ins for social networks ("Networks"). Social network plugins are easy ways of sharing content with other people via Networks. When you access the Website(s), these plug-ins can potentially create a direct connection between your browser and the respective Networks. If you interact with the plug-ins, for example in the case of Twitter by clicking on "Tweet This" or with Facebook by clicking the 'I like' button or making a comment, the corresponding information will be transmitted directly from your browser to the Network. In some cases, information is already exchanged with a Network when you visit the Website(s), regardless whether you interact with the plug-ins or not.

You can prevent information from being shared with a Network by not allowing the corresponding Cookies and/or logging off from the Network before using the Website(s).

List of Cookies

4. Data Retention

We will retain your Personal Information for as long as your account is active or as needed to provide you with services. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

5. Your Rights Relating to your Personal Information under the UK GDPR

You have the right to request from us access to and rectification or erasure of personal data, to restrict processing of your personal data, to object to such processing and to exercise your right to data portability in accordance with the UK GDPR and applicable laws.

You have the right to lodge a complaint with a competent supervisory authority in accordance with the UK GDPR and applicable laws if you consider that the processing of personal data relating to you infringes the UK GDPR. For this purpose, you can contact the Information Commissioner's Office (ICO) at https://ico.org.uk.

6. Changes to the Privacy Policy

FUJIFILM reserves the right to change, amend, or update this Privacy Policy. If we do decide to change our Privacy Policy, we will post the revised Privacy Policy and indicate the date of publication. On return visits, please remember to review the Privacy Policy for any changes, since continued use of the Website(s) or the App(s)s after any posted revision indicates your consent to our use your information in accordance with the changed, amended, or updated Privacy Policy.